Monday, June 10, 2013

The profit conundrum.

The growing alienation between company profits and other interests in society is a much greater problem than we may think.

At the same time some long held assumptions about profit maximization are being challenged. It has become increasingly evident that the profit motive does not ensure customer care; that being profit driven is not the same as being market driven and the belief that the pursuit of maximum profit is the invisible hand that feeds all is patently wrong.

This is a simple role play that illustrates what happens when companies have a single focus on profits….


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