Refocusing on the
essence of creating wealth and value for all.
One cannot legitimately apply the word “monopoly” to
generic concepts such as “capital”. I’ve been guilty myself, and it’s nothing
more than sloppy thinking or emotive spin if it is aimed at the
multi-dimensional accumulation and deployment of money. That has many forms:
governments, central banks, financial services and banks, institutional
investors, holding companies, multi-nationals and very large companies. If “monopoly”
means being a protected sole supplier, that certainly cannot apply to the
above, apart perhaps from the first two. Ownership is even more widely
dispersed than control.
The real issue is the increasing concentration of capital
control in fewer hands, with most behaving in the same way and to the extent of
exacerbating inequality, exclusion and social discord under the pretext of an
academic hallucinogen that capital is scarce. (See
article here). This has been covered many times. Enough to be confident
with the generalisation that in rent seeking and chasing capital gains, many
players have diverted efforts away from funding the production of goods and
services, or value creation. This has virtually closed the taps of “trickle
down” and advancing inclusive economic growth. It has spawned another fanciful
folly – that monetary machinations and policies can generate prosperity.
Small wonder then that most believe that if you control
capital, you control everything, including the destiny of a country. That
reflects a basic misunderstanding of wealth creation itself: that it is about
printing money; or the outcome of a lucky strike at a hedge fund casino; cooked
in a financial advisor’s brew; or that it is solely embodied in profit. And
then we miss the majesty of economics: that wealth is created by usefulness to
others and concretised in legitimate commercial transaction.
We do not need scare tactics and deflections of “radical
economic transformation” to reboot our economy. As I wrote in
my previous article, a giant leap can be achieved by radical government
transformation. But capital concentration certainly also has to be addressed to
promote inclusive growth. That’s being interrogated on a global scale, including
global finance, fickle capital mobility and tax evasion. It would be wise to
tap those experiences before rushing to controls and prescriptions with a giant
meat cleaver in the hands of a predator slashing at some personified spook.
In retelling the untold story
of the ancient and still benevolent design of the wealth creation process, I
have extrapolated a Contribution
Account© or Inclusivity Statement© for the mining
industry, based on the PWC 2016 survey. I have had to make
some assumptions regarding personal income tax and depreciation, and roughly rounded
the figures to make indexing to R100 easier. None detract from the essential
conclusions.
MINING 2016
(INDEXED)
|
|
Revenue
|
R300
|
Outside supplies
|
R200
|
Wealth created
|
R100
|
SHARED
|
|
Employees
|
R53
|
State
|
R22
|
Reinvested
|
R21
|
Owners’ dividend
|
R 4
|
Mining is volatile but the picture has not
changed all that much since the decline in commodity prices. In addition, in my
own experience over many years with many companies, as well as the national
statistics, the principles can be applied at a national average. The conclusion
is quite simple: in most cases owners as a group receive the least cash benefit
from an enterprise.
In the above example, 2/3rds of
the revenue goes to outside suppliers – creating multiple opportunities for
others. Then, for every R4 investors receive in cash, workers (including
management) get R53, and the state receives R22. There’s always some
ambivalence around “reinvestment” which technically belongs to the owners, but it
has a contributory nature in ensuring sustainability.
What is the thinking behind the proposed mining charter in trying to
mess with that model? What possesses organised labour to be oblivious to the
delicate balance of wealth distribution and its impact on wealth creation? What
tempts policy makers, sometimes with the blessing of organised commerce, to hamstring
it with invasive transformation surgery and prescriptions? And wherefrom the
populist business bashing rhetoric?
By their very nature, private enterprises are the most inclusive of all
collectives. They can be made even more so if the participants decide by
themselves and for themselves how wealth creation should be distributed. They
have more power to do so than they may believe, and where not, should be
demanding it.
That’s not to say that within the model
itself there are no legitimate concerns about its make-up and behaviour –
including pay disparities, people development and empowerment, and demographic
representation. But if those concerns threaten the viability, flexibility and
sustainability of the model, it will destroy wealth creation itself. Then prosperity
and jobs evaporate. It also goes some way in explaining why capital finds more
attractive suitors than investment in productive capacity.
But that’s not the whole truth. Business too
has failed to subscribe fully to the wisdom of ages that contribution creates
reward. It defines and motivates itself by maximum reward, adding insult to
injury by narrowing that focus to one stakeholder, the shareholder. In that it
has invited a considerable degree of constraining prescriptions; business bashing
and declining sympathy of common folk who, at one time or another have
experienced the blinkered business view as customer neglect or exploitation.
The damage has been substantial – in reputation, unrealistic expectations and
flexibility.
But that can be turned around quickly and
effortlessly by adopting the principles of a common
purpose in service to customers and a common fate in sharing the fortunes that
befall it. On the contribution side, the disastrous monster of the 80’s – the
agency model, which encouraged executives to “think like owners” and rewarded
them excessively for doing so – can be converted into “think like customers”.
That supports income or turnover in most non primary producers. If you add a
further discipline of prudence in outside purchases, you have created the most
powerful dynamic of increasing wealth, and therefore rewards for all. You can
see this dynamic work in the first three lines of the above table: increase
revenue by 10%; decrease outside costs by 10%, and wealth creation jumps by
50%!
But the real problem lies in wealth
distribution. Obsession with reward turns the model on its head, and invites
all kinds of external and powerful prescriptions from government, organised
labour and capital. It then becomes
inflexible and often parasitic. There
are two simple conditions for optimal wealth distribution – meet the legitimate
expectations of all of the stakeholders and ensure continued contribution. (See graphic example
here). These can be managed and indeed, in my
experience, are quite malleable if the decisions are left to the stakeholders
themselves. Emphasis on wealth creation before distribution, and making the
latter as flexible and sustainable as possible, is the most promising inclusive
solution to job creation and retention.
At the very least, it will detract from the
misguided notion that owning or controlling capital creates wealth.